SurfNorth Shore, Hawaii
Boardshorts and rash tops cut for barrels and long paddles.
United by Sports
Ride loud. Wear the shaka.
Fashion born in salt water, powder and dust. Whuups dresses the riders chasing waves in Hawaii, wind on the flats and lines nobody has touched yet.
Twelve sports. One crew.
Surf
KiteTrade wind coasts
Quick-dry layers that survive salt, sun and big air.
SnowBackcountry lines
Thermal hoods and shells for cold starts and deep landings.
DirtBike park & trail
Trail jerseys and shorts that take dust, sweat and crashes.
BuggyDune jumps & desert
Dust-proof layers built for sand launches and hard landings.
MotoFreestyle dirt jumps
Vented jerseys cut for whips, flips and long days in the heat.
SkateBowls & street
Heavy cotton tees and caps that survive slams and grip tape.
WakeBoat wakes & cable
Quick-dry tops for early sessions and glassy evening laps.
BMXDirt jumps & park
Cut-for-movement tees and shorts that take dirt jump slams.
SnowmobileBackcountry sleds
Insulated layers for cliff drops and deep cold starts.
RallyGravel stages
Crew wear built for dust, night stages and long service days.
ClimbBig walls & boulders
Stretch tops and chalk-proof cotton for overhangs at dusk.
The brand
The shaka is the uniform
Whuups started as a hand sign between riders. hang loose, send it, respect the ocean and the mountain. We turned it into a wardrobe: heavyweight tees, salt-proof shells, trail shorts and caps that look as good off the board as on it.
- 12
- Disciplines
- 100%
- Rider tested
- 1
- Crew
Shop the basics
Unisex clothing and accessories for adults and kids. Every piece can be personalized with your name, number or crew.
First drop lands soon
Made to order, no stock. Drop your email and you get first access before anyone else paddles out.
Ready now? Reserve your size in Drop 001.